What is IP Telephony?
IP telephony allows voice and data to be transmitted over
a single network using an open standard-based Internet Protocol
Hence, telephony becomes an application on an IP network,
allowing organizations to keep on-net calls on their data
infrastructure rather than the Public Switched Telephone Network
(PSTN) where costs are still based on time and distance.
Although IP has been implemented on LANs and global backbone
networks since 1998, many organizations still employ PBXs
and wireline phones and have yet to exploit the huge benefits
IP telephony can offer.
There is now little if any further development in the PBX
technology while IP telephony is developing apace (this is
not a word).
IP telephony solutions offer the following benefits:
- reduced administration costs
- flexible application deployment across the enterprise
- increased personal and work group productivity
- improved customer care
- innovative applications that can create genuine competitive
- future proofing
- reduced Total Cost of Ownership (TCO) and rapid Return
The Benefits of IP Telephony
IP telephony has been a reality since 1998 but the dramatic
cost savings, increased revenues and application rollout capabilities
associated with the technology are only now being fully realized.
According to Cisco research, IP-centric networking has been
proven to increase workgroup productivity by ten to 40 percent,
enhance customer care and reduce network costs. It also offers:
Speed - allowing rapid deployment
of new applications, enabling an organization to quickly address
change without re-engineering the network
Reliability - uptime of networks
is increased due to consistent, best practice architectural
approach to network design
Interoperability - multiple
solutions work together based on one common architectural
Cost reduction - resource
and time requirements are minimized, reducing cost to design
and implement new networking technologies and solutions
Increase control and efficiency
- managing a single, integrated voice, video and data network
is clearly more effective and efficient than running separate
Organizations are no longer tied to one manufacturer by proprietary
standards. There are fewer contracts, simpler requirements
and a greater accountability as support services are rationalized.
There are also headcount efficiencies as voice departments
can be merged with data teams. And as one IP LAN telephony
system can handle the communication requirements of multiple
sites, it's possible to deploy services and applications from
a central location.
IP telephony is a threatening technology for PBX vendors,
delivering clear business benefits such as expenditure savings,
improved communications and enabling integration with other
applications and corporate databases.
IP telephony is already helping successful companies deploy
powerful, integrated voice, video and data applications delivering:
- multi-channel call centres
- unified messaging
- real time collaboration
- low-cost videoconferencing
- true integration of databases and legacy systems
IP Telephony for businesses
Traditionally, voice traffic has been carried on circuit-switched
technology that's expensive to maintain, upgrade and extend.
IP technology advances have given customers a highly attractive
alternative to these dedicated, proprietary solutions, opening
up ways to increase revenues, reduce costs and gain competitive
advantage in the process.
IP networks can now deliver a whole raft of functionality
through convergence - the long-awaited integration of data,
voice and video technologies.
In today's demanding economic environment, IT investment
is judged against one simple criterion - will it make a difference
to the bottom line?
IP telephony is a proven technology that does away with costly
separate networks, improves employee productivity and reduces
capital and operational expenditure, while offering potential
for future innovation to boot.
IP-centric strategies are now at the heart of business, helping
organizations identify new ways to generate revenue and gain
Organizational and business demands are growing daily. Forward-thinking
managers are meeting these demands by replacing or integrating
PBX-based telephony systems with IP-centric networks - delivering
genuine competitive advantage in the process.
IP telephony is a high-performance stable technology that
delivers all the functionality of a PBX system and helps organizations
meet growing voice, data and video needs.
Crucially, IP solutions put the network at the heart of
business strategy, helping organizations identify new ways
to generate revenue, reduce operational costs and increase
IP telephony applications can be fully customized to interface
with back-end systems such as billing and reporting, and integration
with legacy PBX systems is simple and speedy. And with IP
telephony, setting up new offices and users takes minutes
rather than weeks.
You should invest in IP telephony if you:
- are building a new office or moving
- are nearing the end of a lease/support contract with PBX
- need to upgrade your network
- lack capacity on current voice network
- invested heavily in a quality of service-enabled data
- are being restricted by your current voice infrastructure
- spending unnecessarily on two networks
- deploying a Customer Relationship Management solution
- employing technology for everyday tasks designed to generate
- revenue or improve customer service
Convergix provides IP telephony consulting, design and implementation
services, from initial audit and installation of infrastructure
to testing, user training, ongoing support and application
development. We combine core strengths in the design, implementation
and support of IP networks with best of breed industry players.